Referral marketing has become a powerful strategy for businesses looking to grow through customer referrals and incentivized programs. For companies that use Stripe for payment processing, it’s essential to choose a referral software that integrates smoothly with...
In today’s business world, B2B companies face a new set of challenges. Buyers are more demanding, and operational complexity continues to rise. Traditional sales methods can’t keep up, which is why so many companies are turning to digital solutions...
Introduction Propelled by ongoing global events, business interactions worldwide are ever more remote and digital. Add economic turbulence and today’s dynamic economic environment, characterized by unprecedented challenges and opportunities, is compelling...
We’ve talked about how Salesforce generative AI requires data the same way a car needs fuel. We’ve also touched on the challenge inherent in getting rich data into your Salesforce org. There are lots of exciting reasons to embark on something like this – there’s a...
To state the obvious for a moment, the potential for artificial intelligence (AI) to deliver transformational change across industries is immense. Recognizing this, forward-thinking companies are strategically planning how to best use AI to drive innovation and...
You’ve heard (and will continue to hear) a lot about how AI and LLMs will drastically change our working world. As a new set of tools helping companies mine for new value and efficiencies, senior leaders everywhere are pressured to adopt a growing array of AI...
