In today’s business world, B2B companies face a new set of challenges. Buyers are more demanding, and operational complexity continues to rise. Traditional sales methods can’t keep up, which is why so many companies are turning to digital solutions like Salesforce Commerce Cloud and NetSuite ERP. When integrated, these two platforms offer a seamless way to modernize operations, streamline workflows, and deliver a more personalized experience for customers.
Cloudstreet, a Texas-based Salesforce consulting partner, has been at the forefront of helping businesses across various industries implement tailored Salesforce solutions. Their expertise ensures that Salesforce Commerce Cloud not only modernizes sales processes but also integrates seamlessly with existing systems like NetSuite ERP. This integration, facilitated by Inforge and Breadwinner transforms sales operations, allowing businesses to optimize efficiency and drive growth.
With Inforge ‘s insights, Cloudstreet is currently implementing a D2C Commerce Cloud solution, which allows them to utilize special pricing for each customer, directly sourced from NetSuite, and display it on their commerce site. This means that instead of showing the same price to all customers, they can offer personalized pricing tailored to each client’s specific needs and agreements. This approach not only enhances the customer experience by making them feel valued and catered to, but it also enables them to better manage pricing strategies, boost customer loyalty, and potentially increase sales by offering competitive pricing that reflects individual customer relationships. Through this integration, they are creating a more dynamic and responsive e-commerce platform that adapts to the unique demands of their customers.
Integrating Salesforce and NetSuite: Why bother?
To stay competitive, B2B companies need to upgrade their sales processes. Traditional methods, like manual order entry and siloed data, create bottlenecks and slow down the entire operation. This is where Salesforce Commerce Cloud steps in and helps companies deliver a better buying experience with customizable storefronts, flexible pricing models, and personalized customer journeys.
However, the real magic happens when Salesforce is integrated with a powerful ERP like NetSuite. This integration means that data—everything from inventory levels to customer information—is always up to date, allowing businesses to eliminate manual entry and reduce errors. By combining Salesforce’s front-end customization with NetSuite’s backend power, businesses can create a more efficient, data-driven sales process.
For example, integrating NetSuite with Salesforce gives companies real-time visibility into inventory, which helps avoid stock issues and speeds up order fulfillment. Paired with tools like Breadwinner, which simplifies the connection between Salesforce and financial systems, this integration provides a holistic solution that ensures all departments—from sales to finance—are working from the same playbook. The result is a smarter, faster, and more scalable operation. The benefits of meaningful integration between CRM and ERP are profound and, on reflection, will leave you wondering how you ever managed without.
See It In Action: Agricultural Blending Company’s Transformation
Let’s take a look at how this integration played out for the agricultural logistics firm, Agricultural Blending Company. Like many B2B companies, they were bogged down by manual order processing, fragmented data, and inventory headaches. Managing perishable products added even more complexity to the mix.
Integrating Salesforce Commerce Cloud with NetSuite ERP helped them tackle these challenges head-on. Automation replaced slow manual processes, and data that was once trapped in silos became synchronized across the company. The integration allowed them to manage their inventory more efficiently and process orders faster, reducing errors along the way. This integration of Salesforce Commerce Cloud with NetSuite ERP was implemented by CloudStreet and Inforge, Salesforce Consulting partners.
The integration didn’t just improve internal operations—it also enhanced the customer experience. Using Salesforce Commerce Cloud’s customization capabilities, Agricultural Blending Company was able to implement special pricing for each customer, pulling this information directly from NetSuite. This personalized approach made customers feel valued, strengthened relationships, and boosted loyalty. The company’s transformation wasn’t just about technology—it was about making their business more adaptable and customer-focused.
Before the integration, the company did all of their customer orders by phone calls, there was no strict control of orders, there was no predictability in scheduled orders either and inventory control was a manual task.
After the integration, there was a huge change. They achieved automatic processing of orders through an e-commerce site, had a control of orders and were able to draw reports and
predictability and capacity control in deliveries. All of this thanks to Salesforce Commerce Cloud being implemented successfully. Furthermore, with Breadwinner ‘s- Netsuite integration they could have their inventory control automated.
Conclusion
The integration of Salesforce Commerce Cloud and NetSuite ERP is a game-changer for B2B companies looking to modernize their operations and deliver a more personalized customer experience. By synchronizing sales, inventory, and financial data, businesses can eliminate bottlenecks, reduce errors, and operate more efficiently.
As we’ve seen with Agricultural Blending Company, this kind of integration doesn’t just streamline operations—it transforms how companies engage with customers. With tools like Breadwinner offering an efficient and straightforward point-to-point integration, businesses can connect their systems faster, manage them more effectively, and focus on growth. For companies looking to stay competitive and thrive in today’s market, embracing this powerful integration is a smart move.