In today’s business world, B2B companies face a new set of challenges. Buyers are more demanding, and operational complexity continues to rise. Traditional sales methods can’t keep up, which is why so many companies are turning to digital solutions...
Introduction Propelled by ongoing global events, business interactions worldwide are ever more remote and digital. Add economic turbulence and today’s dynamic economic environment, characterized by unprecedented challenges and opportunities, is compelling...
We’ve talked about how Salesforce generative AI requires data the same way a car needs fuel. We’ve also touched on the challenge inherent in getting rich data into your Salesforce org. There are lots of exciting reasons to embark on something like this – there’s a...
To state the obvious for a moment, the potential for artificial intelligence (AI) to deliver transformational change across industries is immense. Recognizing this, forward-thinking companies are strategically planning how to best use AI to drive innovation and...
You’ve heard (and will continue to hear) a lot about how AI and LLMs will drastically change our working world. As a new set of tools helping companies mine for new value and efficiencies, senior leaders everywhere are pressured to adopt a growing array of AI...
So you want to integrate NetSuite and Salesforce … Great! That’s an excellent idea for all sorts of reasons. When you integrate your systems, you can pull data directly from Salesforce Opportunity records into NetSuite. And your Sales and Customer Success...
