Blues

Blues helps organizations connect physical devices and objects to the cloud through innovative IoT connectivity solutions. Their Notecard and Notehub platform enables equipment monitoring, fleet tracking, smart city planning, and remote troubleshooting across industries worldwide.

Blues
1

NetSuite order creation directly within Salesforce — no context-switching

2

Real-time inventory, pricing, and fulfillment visibility for the sales team

3

Consolidated reporting dashboard combining NetSuite and Salesforce metrics

4

Supply Chain team freed to focus on fulfillment rather than order entry

5

Notable efficiency gains achieved within one month of deployment

"Without Breadwinner for NetSuite, we'd be missing 30% of what we need."

Blues IoT connectivity

Blues IoT connectivity

Website

blues.com

Industry

IoT Connectivity

Location

United States

Finance System

NetSuite

Channels

Salesforce

Challenge

Blues operated with fragmented systems — Salesforce as their primary CRM, Xero for quotes and invoices, and Dropbox Sign for agreements. When the Supply Chain team migrated to NetSuite for inventory management, sales reps faced constant context-switching between platforms to locate data, prepare quotes, execute agreements, and create orders. The separation between Sales and Supply Chain created operational inefficiency and slowed down the quote-to-invoice cycle.

Solution

Breadwinner for NetSuite connected Salesforce and NetSuite, enabling sales reps to create NetSuite orders directly within Salesforce and access real-time inventory, pricing, and fulfillment data without switching systems. The integration was selected over competitors including Celigo due to ease of installation, minimal maintenance, and strong API accessibility — and required no prior NetSuite expertise from the Blues technical team.

How Blues Unified Sales and Supply Chain Operations Between Salesforce and NetSuite

The Challenge: Too Many Systems, Not Enough Visibility

Blues builds IoT connectivity solutions used by organizations worldwide — from fleet tracking to equipment monitoring. As the company grew, so did the complexity of their internal systems. Salesforce served as the primary CRM, Xero handled quotes and invoices, and Dropbox Sign managed agreements.

When the Supply Chain team migrated to NetSuite for inventory management, things got harder. Sales reps needed data from multiple platforms just to prepare a quote — inventory levels in NetSuite, customer records in Salesforce, pricing across both. Every deal required context-switching between systems, slowing down the quote-to-invoice cycle and creating friction between Sales and Supply Chain.

The Solution: One Workspace for Sales and Finance

Breadwinner for NetSuite bridged the gap. Sales reps could now create NetSuite orders directly from Salesforce, with real-time access to inventory levels, item pricing, and fulfillment status — all without leaving the CRM.

The integration was chosen over competitors including Celigo for its ease of installation and minimal ongoing maintenance. Blues’ technical team had no prior NetSuite expertise, but the implementation went smoothly thanks to Breadwinner’s out-of-the-box functionality and API accessibility.

A consolidated reporting dashboard brought NetSuite and Salesforce metrics together for the first time, giving executives real-time visibility into the full sales-to-fulfillment pipeline.

The Impact

Within one month of deployment, Blues saw notable efficiency gains across the organization. The Supply Chain team was freed from manual order entry and could focus on fulfillment. Sales reps stopped wasting time hunting for data across platforms. And leadership gained the real-time forecasting visibility they needed to make better decisions.

“Without Breadwinner for NetSuite, we’d be missing 30% of what we need.” — Brent Cline, Chief of Staff & Head of Sales Operations, Blues

The integration didn’t just connect two systems — it unified two teams. Sales and Supply Chain now operate from a shared data foundation, with faster quote-to-invoice cycles, improved coordination, and real-time metrics that drive the business forward.