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Digital Resilience in SaaS #01: CRM & ERP Integration
Propelled by ongoing global events, business interactions worldwide are ever more remote and digital. So how can digital resilience offer a competitive advantage in today’s business environment?
Harnessing the Power of Data with Salesforce Generative AI
We've talked about how Salesforce generative AI requires data the same way a car needs fuel. We've also touched on the challenge inherent in getting rich data into your Salesforce org. There are lots of exciting reasons to embark on something like this - there's a...
The Promise And Peril Of Implementing The Right AI Use Case
To state the obvious for a moment, the potential for artificial intelligence (AI) to deliver transformational change across industries is immense. Recognizing this, forward-thinking companies are strategically planning how to best use AI to drive innovation and...
Video Review of Salesforce’s Einstein Copilot (Beta)
Let's take a look at Salesforce's Einstein Copilot (Beta) just a few days after release! TL;DR: Einstein Copilot is showing amazing promise. It's still very much in Beta, with some rough edges, but also demonstrating amazing potential. It's strong when answering...
How Sales & Finance Can Harness the Power of AI
Why does AI represent the next major step-change in how business operate? And how can Sales and Finance departments utilize AI to get more value from their CRM & ERP, and improve business outcomes?