Apkudo
Apkudo is a technology company specializing in device diagnostics and lifecycle management. Their platform helps wireless carriers, retailers, and device trade-in companies make smarter decisions about used devices. With recurring revenue accounts and complex billing requirements, accurate forecasting and efficient invoicing are critical to their operations.
Finance team recovered 4 hours per week previously spent on manual invoicing
Improved book-to-bill accuracy with a single source of truth for forecasting data
Staff freed from mundane tasks to focus on customer-facing actions that drive the business
"With Breadwinner and GSP, Apkudo implemented a forecasting and billing solution that most CROs and CFOs only dream of!"
Darwin Stephenson, Chief Revenue Officer at Apkudo
Website
apkudo.comIndustry
Device Diagnostics & Lifecycle Management
Employees
200+
Location
United States
Finance System
Xero
Channels
Salesforce & Agentforce
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Challenge
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Apkudo faced wide variance between forecasted and actual revenue for recurring accounts. Their finance team spent 4 hours every week manually extracting data from Salesforce, building invoices in Excel, and entering them into Xero. With multiple people involved in the process, it was error-prone and unsustainable.
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Solution
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Breadwinner integrated the GSP Revenue Scheduling App with Xero through Salesforce, automating the entire forecasting-to-invoice pipeline. Revenue schedules created in Salesforce now automatically generate invoices in Xero — no manual data extraction, no Excel spreadsheets, no duplicate entry.
How Apkudo Automated Forecasting and Billing Between Salesforce and Xero
The Challenge: Manual Processes Eating Up Finance Hours
Apkudo’s revenue model involves recurring accounts with complex billing requirements. But their forecasting and invoicing workflow was entirely manual — finance staff extracted data from Salesforce, built invoices in Excel, and re-entered everything into Xero. The process consumed 4 hours every week and involved multiple people trying to work in unison.
“It can become a real mess with all these people trying to work in unison in order to produce accurate forecasts and invoices on a weekly basis.” — Darwin Stephenson, Chief Revenue Officer, Apkudo
The variance between forecasted and actual revenue was a persistent problem. With no single source of truth connecting Salesforce forecasts to Xero invoices, discrepancies crept in at every handoff point.
The Solution: Automated Invoice Generation from Salesforce to Xero
Breadwinner connected the GSP Revenue Scheduling App in Salesforce directly to Xero. Revenue schedules and forecasts created by the sales team now flow automatically into Xero as invoices — no manual extraction, no spreadsheets, no duplicate data entry.
The team evaluated building a custom solution internally, but chose Breadwinner instead.
“We’re not unlike most companies that explore the build vs. buy decision. Our engineers are the brightest stars at Apkudo and we regularly ask ourselves what do we want them working on.” — Darwin Stephenson, Chief Revenue Officer, Apkudo
The Impact
The finance team recovered 4 hours per week and gained a single source of truth for forecasting and billing data. Book-to-bill accuracy improved, and staff were freed from repetitive manual work.
“Untethering my finance team from creating invoices in Excel has meant they can focus on initiatives that move the needle.” — Darwin Stephenson, Chief Revenue Officer, Apkudo
The result was exactly what Apkudo’s leadership had been looking for — an automated pipeline that most finance teams only dream of, delivered without pulling engineering resources away from the core product.